Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Writing a good title tag should read more like a newspaper...
Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website's traffic. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are...
Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. If you do decide to use an image as a link, filling out its alt text helps Google understand more about...
URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Once you've done a thorough analysis of your chances...
The relevance of a website's content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. Links need...
Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Google uses the date that a domain with which...
As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Many...
Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Provide high quality photographs of products, and include an easy to use...
Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of...
Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. High authority links are...